Still Simply the Best

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To commemorate 30 years after the classic Rugby League 'Simply the Best' campaign with Tina Turner, the NRL paid tribute with an updated spin 30 years on. 

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Still making history,

still a game for everyone,

still simply the best.

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To coincide with this campaign, I developed a tail end look & feel to run into our Final Series that built off our existing 'It's Anyone's Game' campaign approach which was used in years previous. Due to covid, the campaign direction was changed as the game adapted to the circumstances around them. But this was still a great campaign to ideate on for a non-video strategy approach.

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